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Overview of Vietnamese Ceramics Exports to the EU

Vietnamese ceramic and pottery exports to the EU have shown positive growth:

• August 2024: Reached USD 4.77 million, up 35.8% compared to July 2024 and 13.8% higher than August 2023.
• First 8 Months of 2024: Totaled USD 35.87 million, up 15.2% compared to the same period in 2023, accounting for 33.5% of the total export value of ceramic handicrafts.

Key EU markets with impressive growth:

• Germany: Increased by 76.6%
• Denmark: Increased by 15.6%
• France: Increased by 13.1%

Key Export Products:

• Decorative Ceramics: USD 3.31 million in August 2024, up 63.2% compared to July 2024.
• Ceramic Pots: Despite a slight decrease of 5.2% from the previous month, it still reached USD 17.64 million in the first 8 months, up 33.4% year-on-year.

Highlighted Ceramic Export Products

• Ceramic Handicrafts: Diverse designs with sophisticated techniques.
• Bleus de Huế (Blue and White Ceramics): Known for cobalt underglaze painting.
• Antique Ceramics: Present in international markets since the 14th-17th centuries.

Advantages and Challenges of Exporting Ceramics to the EU

Advantages:

• Diverse and Unique Designs: Creative products reflecting cultural values.
• High Artistic Value: Well-received in demanding markets.

Challenges:

• Intense Competition: Competing with products from China and Japan.
• Technological Limitations: Production scale and technology are not fully optimized.

Key Regulations for Exporting Ceramics to the EU

REACH Regulation (EC 1907/2006):

Prohibits the use of hazardous chemicals such as lead oxide, cadmium oxide, arsenic acid, boric acid, etc., to protect health and the environment.

Food Contact Materials Regulation (EC 1935/2004):

• Limits lead and cadmium content in ceramics intended for food contact.
• Requires labeling as “suitable for food contact” or displaying the glass and fork symbol.

Customs Procedures for Exporting Ceramics to the EU

The export documentation includes:

• Customs Declaration
• Sales Contract
• Commercial Invoice
• Packing List
• Bill of Lading
• Certificate of Origin
• Test Report (for food contact products)

The EU market offers numerous opportunities for Vietnam’s ceramics industry due to high demand and appreciation of cultural value. However, to ensure sustainable growth, businesses should focus on improving product quality, strictly complying with EU regulations, and optimizing export processes.

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