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Thị Trường Thanh Long Việt Nam

Market Overview

Binh Thuan Province is Vietnam’s largest dragon fruit production center, boasting an ideal climate and soil conditions for agriculture. Dragon fruit has become the province’s main crop in recent years, significantly contributing to the local and national economy. With 653 planting area codes and 325 packing facilities certified, Binh Thuan has a significant advantage in quality management and food safety, building trust among import markets.

Main Export Markets and Potential Expansion

Currently, Vietnam’s main export markets for dragon fruit include China, Taiwan, South Korea, and India. However, expanding the market, especially the domestic market through supermarket channels and wholesale markets, is essential for ensuring stable and sustainable development.

Competitive Advantages

Vietnam has major advantages in climate and soil conditions suitable for year-round dragon fruit production through the application of lighting techniques. Concentrated growing areas facilitate the application of technical advancements, and the organization of production and product consumption linkages. Proactivity in planting area codes and packing facilities also helps farmers and businesses raise awareness about food safety and phytosanitary issues, thereby maintaining stable product quality.

Challenges and Difficulty

However, the area and production of dragon fruit in Binh Thuan are decreasing due to various factors: export difficulties, price fluctuations, small-scale production, and the lack of sustainable linkages between businesses and farmers. Dragon fruit production in the first six months of 2024 only reached 325,000 tons, a decrease compared to previous years. Additionally, Vietnamese dragon fruit faces stringent quality, food safety, and packaging requirements from import markets.

Solutions and Development Directions

To address these difficulties, the Department of Industry and Trade of Binh Thuan Province has proposed several solutions to enhance promotion and trade activities, and develop the dragon fruit consumption market. Measures include:

– Developing and Expanding Markets: Increasing participation in specialized fruit and vegetable fairs to promote, market products, and seek new partners.

– Business Model Transformation: Encouraging businesses to switch to formal trading, signing sales contracts to minimize risks.

– Technology Investment: Supporting businesses to invest in modern machinery, enhance processing capacity, and ensure food safety standards.

Vietnam’s dragon fruit market, especially from Binh Thuan Province, faces numerous opportunities and challenges. Close cooperation between businesses and farmers, along with investment in technology and market expansion, will be key to overcoming current difficulties and seizing significant future opportunities.

Source:baomoi

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